Today, you need more than a traditional ticketing company to successfully promote events.
You must have an arsenal of tools at your disposal that manage and track data across all of your promotional efforts online, offline, and through your audience of raving fans. You need analysis and data that allows you to pivot strategy when needed, and pinpoint missed promotional opportunities to sell more tickets and drive revenue. You need a platform that creates an army of sales people for you both on and offline. You also need a platform that helps save and make you more money, not a cost center.
So far, there’s only one company in the industry that can do this.
Today, the marketplace is filled with noise. Advertising of your event has to cut through that noise, and it seems there’s always another event taking place to compete with. We have to get our message heard above all else to sell more tickets. There’s always another event creator popping up overbidding on entertainment, competing for our venue, and trying to capture our ticket buyers.
On top of that, ticketing companies and performers continue to drive the cost of organizing events up higher and higher with ever-increasing fees.
Our Founder, Will Royall, is the Executive Producer of Backwoods at Mulberry Mountain, a large multi-day national music festival in Ozark, Arkansas which he grew from a few hundred daily attendees, to just over 25,000. He’s also owned and operated a small booking agency in the past, and owned the third largest concert venue in Central Florida throwing 3 to 4 concerts a week. Will was tired of dealing with the issues we all deal with in the industry, and sought out the tools needed to be one of the best.
After trying almost every available tool on the market, he realized that none of them did everything he wanted them to, some were buggy, they didn’t communicate with each other, and most of all when combining tools to get the job done - they were very expensive.
Every event organizer knows they could be selling more tickets to their events and making more money, but the question is, how? We work tirelessly promoting our events, and many times we see the same outcome time and time again. While this was Will’s experience for years, he finally did something about it.
Will’s background in marketing, advertising and software development, along with his frustration with the industry’s available promotional tools led him to develop a new platform for his own use. He created a platform that took the very best features from all of the tools then currently available combined into one, but he didn’t stop there. He added in many new features with all of the data collected, which had never been accomplished before in a promotional tool. He asked the right questions such as: How can I recognize more opportunities for promo? How do I save more time? How do we sell more tickets through our fans? How do we eliminate this ridiculously high ticket service fee? It was indeed an expensive endeavor for Will in uncharted territory, but he knew it would be worth it, and ultimately it would change the game for so many others in the industry.
When it was complete, Backwoods implemented the new software Will’s team built, and the results were outstanding! The festival saw its first profitable year ever on a much larger scale, as ticket sales driven directly by the software added an additional 16% in total revenues, adding hundreds of thousands of dollars to the bottom line. In addition, the time the team saved managing their promotions was cut by 75%. The platform tracked over 20,000 social posts and over 8,000 geographic locations of promotional activities. Backwoods built a team of raving fans too, as the platform recruited over 480 street team ambassador members for the event its first year who helped sell the additional tickets, and who were all automatically rewarded for their efforts.
After the platform’s initial proven success, Will thought it only made sense to share the secrets he learned from the best promoters in the world through the software he created, and start another business to help distribute the software to other promoters . After helping several other events build ambassador teams and sell more tickets, PromoJuice (as named at the time) became an Eventbrite Spectrum partner.
However, the team didn't stop there. The company had momentum and wanted to seek greater returns for their clients. At the time, the industry was showing that the average ticket service fee associated with technology partners who provided ticketing was 27%. With 27% coming off the top of every ticket sold, the risk associated with throwing a profitable event was higher than ever. And so, PromoTix was born with the concept of becoming the world's first ticketing platform without per ticket service fees for event creators, to help them increase their profitability.
PromoTix helps attendees experience more shows and create more memories than ever before by helping event creators like you, be more successful and throw kick-ass, incredibly well attended, profitable shows. We know why you do what you do, it’s why we love doing it too. We feel we get to be a part of something even greater, by working with so many others like yourself.
We've come a long ways since the initial days of the platform, and we're proud to say that PromoTix is now a patented technology with unique integrated features no other ticketing company has, such as a built in Ambassador Network, Viral Contest Pages, Performer Insights Data, and Service Fee Free Ticketing, that helps event organizers keep more of the final ticket price than ever before.
Snails, one of the most respected dubstep artists on tour today, manages his tour promotions, album releases, and global ambassador team called the Sluggerz through PromoTix, and has promoted over 53 campaigns globally to date. Enchanted Forest in California saw an 80% increase in time savings while managing their street team using the platform. Venue 578 in Florida, saw a 10% increase in VIP table sales, saved $3,000 monthly on text marketing costs, and even launched their own branded mobile app with the platform. Backwoods at Mulberry Mountain saved over $42,000 in ticketing fees and drove an additional $480,000 in ticket sales to date above their normal sales channels.
The best of the best event creators are starting to catch on.
Our team’s mission used to be "to create unique and life-long experiences for people by throwing memorable events", but once we developed PromoTix, our mission became something greater. "We want more people to attend events and create lifelong memories with loved ones, by helping event creators achieve success and profitability, so they can host more events, and create better experiences for the masses."
We feel we have a greater impact on the industry and the attendees now, and boy do we love what we do.
You deserve to be successful. You deserve to hold successful and profitable events. We want to help you sell as many tickets as possible, so that as many people as possible experience the dedication and hard work you put into what you do. We believe in creating memories that last a lifetime for people, and we believe in you.
That’s why we want you to sign up and look around in our product. No payment is necessary to sign up, and you can be up and running selling tickets to your first event on PromoTix in minutes. We’ll even assign a client success manager to your team who will help to ensure your success for the first 30 days at no charge too.
So what do you have to lose? Are you ready to increase your sales and take your events to the next level with a tool that encompasses the secrets of the very best promoters?
Create your free account by clicking the button below, and peek at what we have to offer you. No credit card is required. You’ll be glad you did.
